Our latest baby wipe innovation has been selected for the new product expo at the PLMA in Amsterdam- selected from over 1200 products.
Our dreamtime washcloths feature patent-pending technology to improve sleep quality – ideal for babies!
Congratulations to the winners of the ‘Best Baby Wipe’ Mother&Baby awards 2024.
Nice-Pak are the company behind 75% of award-winning products over the last 12 years.
This longstanding and unrivalled industry record is testament to our strong collaborative customer relationships.
The Mother & Baby awards are given by consumers – so being voted ‘the best’ so consistently over a decade really is the best feedback we could hope for!
We welcome the chance to do the same for your business next year, get in touch: marketing@nice-pak.co.uk
Nice’N CLEAN ®win Made For Mums Awards 2023!
Our Nice’N CLEAN ®soft, thick and large baby wipes are winners! Made with our innovative 3 layer NatureComfy ® fabric to give baby an ever-so-gentle clean.
‘Made For Mums’ parent tester Alex recognised the effective cleaning and fresh smell of the wipes.
Built upon the ethos of ‘Nice for you, Nice for the planet’ our wipes are plastic-free and wrapped in recyclable packaging. Try for yourself – they are available from Tesco and Amazon .
Recognised by mums for their efficient and effective cleaning – even when faced with Poonamis!
Nice-Pak manufactured wipes have won yet again!
Over past 10 years wipes manufactured by Nice-Pak have received 77% of the Mother & Baby ‘Best Baby Wipe Awards’.
This is testament to our 30 years experience working collaboratively with our customers to blend our market knowledge, consumer insight and product expertise with their knowledge and objectives to help them win.
We would welcome the chance to do the same for your business next year!
[button link=”mailto:marketing@nice-pak.co.uk”]Get in touch[/button]
The winners of the ‘Mother & Baby Awards’ 2021 were recently announced.
Nice-Pak manufactured wipes won yet again! We are proud of our longstanding record of having produced 77% of the ‘Best Baby Wipe’ awards over the past 10 years.
This demonstrates our ability to work with our customers to blend our market knowledge, consumer insight and product expertise with their knowledge and objectives to help them win.
We would welcome the chance to do the same for your business next year and invite you to engage with our commercial team to discuss how we can work together.
Products manufactured by Nice-Pak have received over 80% of the Mother & Baby ‘Best Baby Wipe’ awards over the last 6 years.This is testament to the growing effectiveness of our key collaborative relationships. We would welcome the chance to do the same for your business next year and invite you to engage with our Business Managers and Category Managers in the first instance to start to write my essay about the ball rolling. |
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Following last year’s Mother and Baby Awards, we reported that we had directly contributed to our customers winning 2/3 of all of the awards over
the previous 6 years.
Following another strong showing this year, our ‘contribution’ has now increased still further to the point that products manufactured by Nice-Pak have received over 70% of the Mother & Baby ‘Best Baby Wipe’ awards over the last 6 years.
This is testament to the growing effectiveness of our key collaborative relationships. We would welcome the opportunity to talk to you about your business plans for the coming years.
We’re proud to announce that Nice-Pak has been voted Own Label Supplier of the year in the baby category for the 5th time. We are also a finalist in the Grocer Gold Awards. This is a significant achievement as it is our customers who cast the vote.
Why did we win? In the words of the Grocer, “Wet wipe manufacturer Nice-Pak are once again winner in this category thanks to very collaborative partnerships with their retail partners and also responsive to individual needs, despite supplying hundreds of customers worldwide, said one buyer. This tailored service shows a very thorough understanding of their
customer base added another, and coupled with an excellent understanding of the market and product alongside proactive NPD management. Nice-Pak is on the shortlist once again for the Own-Label Supplier of the Year.” (Source: The Grocer Magazine April 2016)
Robert Dodson, Nice-Pak’s Sales Director said “This year, the comments are all about our marketing, sales, and product development efforts which are a great recognition of our team’s hard work across the business.”
Recent price reductions and increased promotional activity in the baby wipe market have led some to describe these products as being “commoditised”. This is concerning as a fixation on price, invariably leads to a reduction in quality.
At the risk of stating the obvious, baby wipes are bought predominantly by mothers who then use them to clean their babies. Any parent will tell you how important this intimate moment is in the care of their young infant.
On average a parent will change their baby six to eight times per day, using three to four wipes per occasion. Every time this happens represents a “moment of truth”; an event where the customer will judge your business on the quality of your product, a product they use for something they consider of the utmost importance. It represents an opportunity to give them a great experience that will reflect positively or negatively on your company.
Very few products carrying your business name sell in such volume, are purchased so often and used as frequently as baby wipes. Moreover the customers who purchase them tend to be those with the biggest shopping baskets.
A favourable product experience; getting it right with this “moment of truth”, will give those important customers the impression you care about the quality of your products and brands. It will reflect directly upon your business; so whatever you do, please don’t treat it like a commodity.