Come to your senses…
Thank you to those of you who came along to see us at the PLMA exhibition in Amsterdam and well done to those of you who were brave enough to take on our blindfolded sensory challenge, experiencing for yourselves some of the key trends prevalent in various wipes categories.
If you have any feedback or questions, please email us at: marketing@nice-pak.co.uk
Looking forward to seeing you there next year!
Wet wipes and evolving consumer trends for 2017
Whilst 2017 may hold uncertainty in the macro environment, at a micro-level we remain optimistic about the prospects for growth for the wet wipes market and determined to maintain a long-term perspective in our new product development activities by working with a number of consumer insight companies and retail intelligence sources to build a picture of evolving consumer needs in our market.
It is sometimes difficult to relate the ‘big issues’ that this work throws up to the specifics of the wet wipes market. To get you thinking, here are just a few which you might like to explore with your Nice-Pak Business Manager. Get in touch.
Air Quality
Consumers increasingly recognise the threat that air pollution represents not only to their lungs but to their skin. We expect European consumers to follow China and indeed Asia’s lead for anti pollution products. Nice-Pak identified this trend some time ago and have a number of anti-pollution products readily available.
Environmental Awareness
Consumers expect that companies will do their best to minimise their environmental impact. Our challenge is to put forward cost-effective, unobtrusive environmental solutions without consumer sacrifice. To this end Nice-Pak have a number of products available.
Image Consciousness
The consumer’s need to look good and be accessible on social media has implications for a range of personal care products.
Ageless Profiling
It is no longer simple to predict and profile a consumer’s lifestyle and lifestage simply by age. People are living longer and traditional lifestyle models are changing regarding aspects such as careers, property ownership and marriage.
In particular, with increasing life expectancy comes the opportunity for older people to be more adventurous and to persist with interests that previous generations might have left behind at an earlier age. In the world of wipes, this represents a huge opportunity to rethink how we segment our product propositions.
Get in touch with us to discuss more trends and ways we can help you win in 2017.
Nice-Pak Own Label Winner and Grocer Gold Finalist for 5th Year
We’re proud to announce that Nice-Pak has been voted Own Label Supplier of the year in the baby category for the 5th time. We are also a finalist in the Grocer Gold Awards. This is a significant achievement as it is our customers who cast the vote.
Why did we win? In the words of the Grocer, “Wet wipe manufacturer Nice-Pak are once again winner in this category thanks to very collaborative partnerships with their retail partners and also responsive to individual needs, despite supplying hundreds of customers worldwide, said one buyer. This tailored service shows a very thorough understanding of their
customer base added another, and coupled with an excellent understanding of the market and product alongside proactive NPD management. Nice-Pak is on the shortlist once again for the Own-Label Supplier of the Year.” (Source: The Grocer Magazine April 2016)
Robert Dodson, Nice-Pak’s Sales Director said “This year, the comments are all about our marketing, sales, and product development efforts which are a great recognition of our team’s hard work across the business.”
Popular Premier at PLMA
We would like to thank our customers who came to see us at PLMA over the past few days. We hope you enjoyed seeing inside our new factory and viewing our latest wet wipe innovations.
If you have any feedback please email us at: marketing@nice-pak.co.uk
See you there next year.
Exhibiting at PLMA Amsterdam 2016
Nice-Pak will be exhibiting at PLMA’s World of Private Label taking place in Amsterdam 24-26th May 2016.
We are on the threshold of a new era of wet wipe manufacture with the opening of our fantastic, state-of-the-art, 400,000 square foot facility at Westwood Park, Wigan.
This year’s PLMA offers the perfect opportunity to share with you the important details behind this development since it coincides with the start-up of the factory. Learn more about this and our latest wave of wet wipe innovations at our usual place, stand 303.
If you would like to schedule a meeting in advance, please get in touch, marketing@nice-pak.co.uk